Made in Vietnam Lab · A living museum of craft villages
Touch the living clay
of Vietnam’s craft villages
Explore craft villages, make something with your own hands alongside artisans, follow your piece until it is finished, and keep your cultural journey — even after you leave Vietnam.
One journey, three stages
From curiosity to keepsake
Each step leads into the next, so your craft-village experience doesn’t end when the trip does.
- 01
Discover Vietnamese Heritage
Discover
Follow the Hồn Việt Atlas to each craft village, hear the artisans’ stories and wander through a pottery studio in 3D.
Open the Atlas - 02
Plan & Book
Plan & create
Pick a workshop and throw your own pot, or sketch a design with AI, then have it made and send it as a gift with the maker’s story.
See workshops - 03
Creative Passport
Keep
Every experience becomes a passport page: an Apprentice Artisan badge, a 3D diorama, memories and perks at partner craft villages.
Open the Passport
Our first craft village
Pottery village Bat Trang
Where the Hồn Việt Atlas begins — more craft villages will follow.
Bát Tràng, Gia Lâm, Hà Nội
Bat Trang Pottery Village
Hồn gốm trăm năm bên dòng Hồng Hà — từ vị thế "thượng phẩm tiến vua" ven đô Thăng Long đến hành trình thích ứng của một di sản văn hoá phi vật thể quốc gia trong kỷ nguyên hiện đại.
VietnameseEnglish version coming soon4
History
1
Artisans
3
Products
Partner studios
Take a seat at the wheel
Each studio has its own workshops, sample pieces and story.
AI Co-create
Sketch a vase all your own
Choose a shape, a glaze and a motif — lotus, clouds, bamboo or the Lạc bird — engrave a message, then take your sketch to the artisan’s wheel.
Try it nowHeritage Verse
Collect badges, unlock dioramas
Complete a workshop to earn the Apprentice Artisan badge, unlock a 3D pottery-studio diorama and enjoy perks at partner craft villages for a year.
Enter Heritage Verse